Crate & Kids
Seasonal Campaigns

SUMMARY

Working alongside a talented team of buyers, content merchandisers, set designers, photographers, and producers, I planned shots and designed sets, and art-directed the shoots to achieve assets that represented our brand pillars to be utilized across platforms.

Photography by Colin Beckett, Styling by Miriam Bouleanu and Ryan Reineck, AD partner: Anna Fotopoulos

SERVICES

Seasonal concepts for omnichannel campaigns

Shoot planning

Set design direction

Photoshoot & video shoot art direction

Design of campaign deliverables

THE PROCESS

It all starts with a list of product SKU numbers, a few snapshots of those products, and a big idea—or two, or three—for the season. From there, mood boards are created to influence the lighting, composition, color palette, propping, and overall feel of the seasonal imagery.

Sketching the shots creates a guide that is then handed to the set team. Working with the set team, we build incredible rooms and vignettes to best highlight the product in the photography. Those photos then appear across multiple channels for the season, from catalogs and store signage, to the website and all social platforms.

THE CONEPT PHASE