top of page

Crate & Kids
x Jane Goodall Institute

SUMMARY

As Dr. Jane Goodall celebrated 60 years of research and discovery, Crate & Barrel partnered with the Jane Goodall Institute to create a playful collection designed to celebrate wildlife and spark curiosity. The exclusive partnership included a donation to the Jane Goodall Institute with every purchase. 

​

Media coverage came through from Fast Company, The Wall Street Journal, House Beautiful, Yahoo News, Romper, and more, generating over 493 million impressions, all featuring collection imagery. 

SERVICES

Seasonal concepts for omnichannel campaigns

Shoot planning

Set design direction

Photoshoot & video shoot art direction

Design of campaign deliverables

CREATIVE PROBLEM SOLVING

During the time of COVID-19, we faced difficulties executing photoshoots with regulations restricting travel to locations for the exotic, jungle-themed backdrops we were hoping for. We creatively solved the issue by utilizing paper to create our own backdrops for all marketing imagery. 

Every leaf, tree, grass, flower, cloud and animal on set was hand-drawn and hand-cut from construction paper in a matter of a few days. The crafty and whimsical look ended up adding to the playful vibe of the collection and received recognition from several brands and agencies. 

Screen Shot 2020-12-22 at 11.34.19 AM.png

SCROLL TO SEE MORE IMAGERY

IN THE WILD

Design Executions

WEBSITE LANDING PAGES

Screen Shot 2021-04-13 at 9.24.33 AM.png

CATALOG

Ochre – Pre-made Layout 3.jpg
Ochre – Pre-made Layout 1.jpg
Ochre – Pre-made Layout 2.jpg
Ochre – Pre-made Layout 5.jpg

PAID SOCIAL MEDIA ADS

Animal Story.gif
Sleeping-Bags1.gif
Collection.gif

MEDIA & PR LOOKBOOK

Screen Shot 2021-04-13 at 9.36.27 AM.png

PAID SOCIAL MEDIA ADS

Screen Shot 2021-04-13 at 9.17.57 AM.png

PAID SOCIAL MEDIA ADS

Screen Shot 2021-04-13 at 9.18.16 AM.png

CAMPAIGN RESULTS

Media Coverage

Screen Shot 2021-04-13 at 9.44.57 AM.png
bottom of page